#DIGIWORDS S01E08 - PANEL INNOVACIÓN & TRANSFORMACIÓN EN MARKETING DIGITAL - MEDIA & ADVERTISING
COMO LA IMPLEMENTACIÓN DE NUEVAS TECNOLOGIAS HA TRANSFORMADO LA INDUSTRIA PUBLICITARIA. Moderado por: ORBITAL ADS - ABEL PEÑA - VP BUSINESS DEVELOPMENT Participación de: HAVAS INTERNATIONAL SPAIN - ALEJANDRA LAREQUI - GLOBAL DIGITAL DIRECTOR | - NIELSEN - ANGELA LOPEZ - STRATEGIC INITIATIVES DIR | zeotap - IVAN MONTOTO - AGENCY & BRAND PARTNERSHIPS DIR | BRANDMANIC - LUIS SOLDEVILA - CEO#DIGIWORDS events features ...
TOP INDUSTRY LEADING SPEAKERS
Top Industry Leading Speakers sharing unique information and experience through a exclusive stream of presentations for you to take strategic insights back to your company.
121 BUSINESS MEETINGS
A selected group of delegates will enjoy an exclusive 1 to 1 meeting with different experts for a personalized-guide consultancy time on actual challenges
EXCLUSIVE WORKSHOPS
A selected gruop of delegates will have the chance to enjoy a private interactive Workshop session on an strategic subject
[ SPORTS - TRANSFORMACIÓN DIGITAL - INNOVACIÓN - eCOMEMRCE - OMNICANALIDAD CX]
SPECIFIC TOPICS
Best practices on Marketing strategies of AI, Blockchain, Gamification, eCommerce, Social Media, Agile, Automation to be discussed through keynotes, panel and other interactive activities.
UNIQUE PRESENTATIONS
Unique Panel Discussions and Presentations to provide you with the answers to overcome your future plans and challenges. Presentations material will be shared for after/internal review.
EXPERTS IN THE FIELD
Networking, benchmarking and new business opportunities from a selected group of Professionals eager to meet, share and network during the Forum.
tbc
Director de Secuoya Nexus, área de contenido y experiencias para marcas del Grupo Secuoya.
Co-fundador de BCMA Spain y miembro de la junta directiva como vicepresidente de Comunicación y Eventos.
Lideré la puesta en marcha y desarrollo de UE Studio (Unidad Editorial), Content Factory y Factor Moka (Vocento), áreas todas ellas de creatividad y contenidos para marcas.
Ponente y profesor habitual en diversos congresos, eventos y escuelas de negocio. Contribuyo con artículos, podcast y entrevistas al debate sobre branded content, el futuro de los medios, las nuevas experiencias de marca, la evolución de la industria del entretenimiento o la transformación digital de los negocios tradicionales.
Licenciado Filosofía en UCM. DEA en Ciencias Políticas en Paris X-Nanterre. Master en Relaciones Internacionales en CEU San Pablo. MBA en IE Business School.
As a member of the Solution Consulting team, my job consists on making sure our partners (consulting and agency firms) and potential customers obtain a relevant, game-changing marketing automation cloud platform with Selligent Marketing Cloud. Some of my duties are helping partners on their whole adoption and sales cycle of the platform, preparing product proposals and RFP responses, managing and performing product pilots and demonstrations, planning and sizing implementation projects, providing consulting services and actively participating in marketing and sales processes, occasionally leading the sales process myself and supporting our Sales Reps day to day work.
During the last years and a half, I successfully had lead pre-sales tasks for accounts over 500K€, participated in the pre-sales process of over 15 closed accounts, acted as a sales manager for two closed accounts and provided support as sales in more than 10 other opportunities, managed the product relationship with over 15 partners and generated +20 leads on marketing events, presentations and conferences with audiences of more than 200 professionals. We have achieved our goals consistently.
Solution Consultant at Selligent Marketing Cloud
Havas Media Group
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