[ DIGIWORDS™ | Sharing Intelligence - Digital Marketing ]

La Transformación Digital en marketing y ventas es una revolución de estrategia y ejecución. Esta transformación representa un cambio radical en el pensamiento estratégico, que nos aleja de los canales de marketing tradicionales para darle la bienvenida a nuevas tecnologías, medios digitales y estrategias para mejorar la experiencia, satisfacción y lealtad de nuestros clientes.


Digital NEXT en colaboración con agencias, universidades y empresas líderes en diferentes industrias/sectores se enorgullece de presentar el [ DIGIWORDS™ | Sharing Intelligence ] Breakfast el 17 de Enero 2020 en las instalaciones del Pier01 sede de mVentures Barcelona (Mobile World Capital Barcelona). Líderes y expertos se reunirán para compartir experiencias reales en cuanto a la implementación y adopción de nuevas tecnologías en procesos de Tranformación Digital a nivel corporativo.

Te esperamos el 17 de Enero para compartir inteligencia, experiencias y un buen desayuno!
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#DIGIWORDS S01E08 - PANEL INNOVACIÓN & TRANSFORMACIÓN EN MARKETING DIGITAL - MEDIA & ADVERTISING

COMO LA IMPLEMENTACIÓN DE NUEVAS TECNOLOGIAS HA TRANSFORMADO LA INDUSTRIA PUBLICITARIA. Moderado por: ORBITAL ADS - ABEL PEÑA - VP BUSINESS DEVELOPMENT

Participación de: HAVAS INTERNATIONAL SPAIN - ALEJANDRA LAREQUI - GLOBAL DIGITAL DIRECTOR | - NIELSEN - ANGELA LOPEZ - STRATEGIC INITIATIVES DIR | zeotap - IVAN MONTOTO - AGENCY & BRAND PARTNERSHIPS DIR | BRANDMANIC - LUIS SOLDEVILA - CEO
nuestro panel de expertos #DIGISPEAKERS incluye
https://digitalnext.tech/wp-content/uploads/RM3-600x400.jpg
DIGIGUIDE by

Rocio Mena

"It’s no longer a question of whether to transform or not, but how to do it best to achieve your business goals."
Having obtained a Bachelor's Degree in International Business from the University of Warwick and a Master’s Degree in Business Consulting from the Universidad Carlos III of Madrid, Rocío Mena has spent eight years in the world of consultancy, advising clients on how to transform their organisations.Thanks to her work experience on the international scene, she is fluent in five languages (English, Spanish, German, French and Catalan); she has worked in large companies, such as Deloitte Consulting, in addition to start-ups in several sectors, including tourism, health and wellness.

Currently as Intenational Programme Director, Rocío leads global strategic projects for leading FMCGs companies in the areas of innovation, communications and digital. Being responsible for the transversal delivery of the programmes, she manage a team of project managers and specialised experts across Europe, bringing together strategy and operational excellence to achieve success in line with measurable business objectives.
ESADE

ESADE

ACADEMIC PARTNER

Julio Villalobos

Julio Villalobos

Corporate Director & Chief Digital Officer at ESADE Business & Law School

An executive with more than 22 years of professional experience in “Marketing & Digital” areas in multinational corporations.

I joined ESADE in 2010 as Corporate Marketing Director and developed my career at ESADE until my actual rol as a Corporate Director & Chief Digital Officer, leading the Digital Transformation process and being appointed as a member of the ESADE Executive Committee Board.

#BarcelonaTechCity International advisory board member, academic board member at #BarcelonaMarketingClubAssociation and shareholder of #OrainTechnologies a Fintech platform that combines Artificial Intelligence and IoT (Internet of Things) connecting users with machines through mobiles.

Public speaker and inspirational lecturer for executives on digital areas (digital strategy, digital transformation, digital marketing, eSports) and #inDIGITAL program director at ESADE (Marketing Management & Digital Transformation program) with over than 20 years of experience as a faculty for executives & corporations.

Born in Barcelona (Spain) in 1972 and I’ve lived in Philadelphia (US), Leeds (UK) and Gran Canaria (Canary Islands, Spain). I hold a degree in Industrial Engineering and a degree on Marketing, in a continuous Long Life Learning process in my main areas of interest, management, leadership and digital.

Love practicing sports like padel, beach tennis, soft racket and snowboard which I practice with friends, colleagues and my 2 sons.

Havas International Spain

Havas International Spain

CO-HOST & STRATEGIC PARTNER

Alejandra Larequi Maza

Alejandra Larequi Maza

Global Digital Director at Havas International Spain

Alejandra Larequi Maza
Global Digital Director
Havas International Spain
https://www.linkedin.com/in/alelarequi/

Cristina Bustillo

Cristina Bustillo

Designit Barcelona Director

More than 15 years managing multidisciplinary teams to develop innovation projects and leading the transformation of business models within organizations. Designing the Customer Experience strategy for service innovation, new products & business models.

Creating and managing omni-channel service ecosystems for loyalty programs & commercialization platforms with social CRM. Applying customer centered tools (Design Thinking) and agile methodologies for hypothesis-driven innovation (Customer Development, Value Proposition & Lean Startup). Developing co-creation processes with neuromarketing indicators: from emotional usability (Emoscope patent) to experience design.

Industries: Publishing & Media, Tourism, Health, FMCG, Telecom, Financial Services, Retail & Big Data analytics for CRM strategy.

Designit

Designit

Rocío Mena

Rocío Mena

International Programme Director en Ogilvy

As a Programme Director, I lead global strategic projects for leading FMCGs companies in the areas of innovation, communications and digital. Being responsible for the transversal delivery of the programmes, I manage a team of project managers and specialised experts across Europe, bringing together strategy and operational excellence to achieve success in line with measurable business objectives.

Ogilvy is a global agency providing brand strategy, advertising, customer engagement (Personalised Customer Experiences), commerce, public relations, influence and digital transformation services. It is part of the WPP Group present in 112 countries, with 130.000 employees and $63,8 billion revenue.

Ogilvy

Ogilvy

INFINI

INFINI

Jaume Clotet

Jaume Clotet

Socio Director - INFINI

Creating, growing, assessing and innovating around Digital from the business point of view.

I have a dream "Integrate my digital business experience in Education."

La Salle Universities URL

La Salle Universities URL

Gemma Vallet

Gemma Vallet

Digital Business Director en &VOICE agency - Program Director master in Social Media & Digital Branding en La Salle Universities URL

Digital Strategy. eCommerce. Branding & marketing direction. Digital strategist and transformation project director for global brands, startups and e-Commerces such as Abertis Autopistas, Basi Group, Gucci Watches, IESE Business School, International Duty Free, La Salle URL BCN, AUDI, Skoda, VW Group.

International Experience: Barcelona, Brussels, Dubai, Dublin, Lisbon, London, Lyon, Madrid...

Specialities: eCommerce, digital marketing, media & communications strategy, innovation & media strategy, voice marketing, digital branding, social media, UX, digital transformation.

Ph.D for University of Barcelona UAB. eCommerce Master Degree for La Salle Universities.

Rosa Peña Porcar

Rosa Peña Porcar

Business Development Director en Kantar

Kantar

Kantar

Pedro Millet

Pedro Millet

Senior Business Innovation Consultant en A Piece of Pie

Why people do what they do? I am constantly trying to answer this question so I can unveil the exact element that makes people switch their behaviors at any given moment and context.

If companies are human organizations built to solve human needs, my purpose is to leverage on key insights to build compelling strategies that drive results.

Love switching on light bulbs with people – working together with colleagues, clients, and end-users not to use market intelligence but to build intelligent markets.

Constantly learning, adapting and exploring opportunities.

A Piece of Pie - Innovation Services

A Piece of Pie - Innovation Services

RocaSalvatella

RocaSalvatella

Josep Aballó Estrada

Josep Aballó Estrada

Manager de Estrategia Digital en RocaSalvatella

Acompaño a empresas en la transformación y aceleración de su negocio gracias a la incorporación del factor digital y la experiencia de cliente en el centro de su estrategia. Durante los últimos años he trabajado con empresas de múltiples sectores en la definición e implementación de estrategias digitales, la mejora de la experiencia de cliente, la creación de estrategias omnicanales y la gestión del cambio cultural y organizativo para la incorporación de un mindset digital.

Como gran admirador del poder de la actitud, considero que resulta vital afrontar todos los retos con optimismo y desde una vertiente positiva. La colaboración y el trabajo en equipo son un aspecto indispensable para poder sentirme realizado en mi día a día.

Inicié mi carrera en consultoría en Deloitte llegando a posiciones de experience senior y realizando varios proyectos en el ámbito de estrategia y operaciones .

Soy licenciado en Ingeniería Industrial por la Universidad Politécnica de Catalunya y he completado mi formación realizando Máster en Dirección de Marketing en EAE y con la consecución de algunas certificaciones como Prince 2 e ITIL Foundations. Actualmente. combino mi puesto con el rol de profesor y mentor de proyectos en escuelas de negocio digital.

Selligent Marketing Cloud

Selligent Marketing Cloud

PLATINUM SPONSOR

Iñaki Bigatà Fages

Iñaki Bigatà Fages

Solution Consultant en Selligent Marketing Cloud

As a member of the Solution Consulting team, my job consists on making sure our partners (consulting and agency firms) and potential customers obtain a relevant, game-changing marketing automation cloud platform with Selligent Marketing Cloud. Some of my duties are helping partners on their whole adoption and sales cycle of the platform, preparing product proposals and RFP responses, managing and performing product pilots and demonstrations, planning and sizing implementation projects, providing consulting services and actively participating in marketing and sales processes, occasionally leading the sales process myself and supporting our Sales Reps day to day work.

During the last years and a half, I successfully had lead pre-sales tasks for accounts over 500K€, participated in the pre-sales process of over 15 closed accounts, acted as a sales manager for two closed accounts and provided support as sales in more than 10 other opportunities, managed the product relationship with over 15 partners and generated +20 leads on marketing events, presentations and conferences with audiences of more than 200 professionals. We have achieved our goals consistently.
Solution Consultant at Selligent Marketing Cloud

Pier01, sede de mVentures Barcelona (Mobile World Capital Barcelona)

Plaça de Pau Vila, 1, Barcelona, 08003
Pier 01 - Hub tecnológico internacional de referencia en Europa. Es un edificio de más de 11.000 m2 donde conviven diariamente alrededor de 1.000 personas de más de 100 compañías y start-ups. Está ubicado en Palau de Mar, el Pier01 es unos de los proyectos más importantes de Barcelona Tech City. El Pier01 facilita el contacto, la colaboración y la innovación, es un punto de encuentro que reúne gran parte del ecosistema en un solo lugar, para fomentar la colaboración y la innovación, en unas instalaciones completamente dedicadas al ecosistema tecnológico y digital de Barcelona. Hay más de 100 empresas alojadas en la instalación, start-ups, venture builders, consultoras y grandes corporaciones con sus hub de innovación como Gas Natural, Seat Metropolis Lab, mVentures de MWC o el Payment Innovation Hub de Caixa Bank, Arval, Visa, Global Payments y Samsung.

AGENDA - SCHEDULE - PRESENTATIONS

[ DIGIWORDS™ ] Breakfast en Pier01 BCN estará presentando los últimos desarrollos tecnológicos en soluciones, perspectivas en estrategia y herramientas para maximizar tu Marketing Digital a través de innovación y diseñando experiencias únicas para tus clientes. Tendremos una serie de DIGIWORDS y DIGIPANELS en 2 horas de contenido estratégico compartiendo inteligencia - "Sharing Intelligence".
  • Pier01 BCN Tech City
    Plaça de Pau Vila, 1, Barcelona, 08003

  • 17 Enero
    09:00 - 12:00

  • Networking Breakfast
    Sharing Intelligence

  • eSports y la importancia como herramienta de marketing para todo tipo de marcas y sectores.

  • Customer Experience CX: Estrategia y nuevas tecnologias al servicio de un cliente cada vez más volatil y exigente.

  • Marketing Automation: Tech DEMOs y nuevas herramientas. Mejores prácticas y ejecución.

  • Omnicanalidad, conversión y experiencia del cliente. Tecnología en una nueva era de comercialización

08.30 - 09.00 Bienvenidos al [ DIGIWORDS™ ] Breakfast - Pier01 BCN
Acreditación - Registro
09.05 - 09.15 Inauguración e introducción al Forum por parte de nuestra #DIGIGUIDE Rocio Mena
09.15 - 09.45 DIGIWORDS by ESADE - CORPORATE DIR - CHIEF DIGITAL OFFICER - JULIO VILLALOBOS Intro to eSports: the next Marketing Revolution
Entender el ecosistema de los eSports: descubrir sus utilidades y tamaño, así como, demostrar la importancia que puede tener como herramienta de marketing para todo tipo de marcas y sectores.
09.45 - 10.15 KEYNOTE TALK - Selligent Marketing Cloud Hablemos de Innovación
La innovación es una parte importante para impulsar los cambios necesarios para centrarse en el consumidor y satisfacer sus necesidades, sin embargo, es difícil priorizar sin una estrategia. Escucha a Iñaki Bigatà, Solution Consultant de Selligent Marketing Cloud, quien hablará de lo que está siendo tendencia y marcará la diferencia en todo lo referente a tener un marketing inteligente.
10.15 - 11.00 NETWORKING BREAKFAST
11.00 - 11.30 DIGIPANEL: INNOVACIÓN & TRANSFORMACIÓN EN MARKETING DIGITAL COMO LA IMPLEMENTACIÓN DE NUEVAS TECNOLOGIAS HA TRANSFORMADO LA INDUSTRIA. TIEMPOS DE CAMBIO - TIEMPOS DE OPORTUNIDADES. DONDE ESTAMOS Y HACIA DONDE VAMOS?
MODERADO: HAVAS INTERNATIONAL SPAIN - ALEJANDRA LAREQUI - GLOBAL DIGITAL DIRECTOR | Participación de: INFINI - JAUME CLOTET - SOCIO DIRECTOR | LA SALLE UNIVERSITIES URL - GEMMA VALLET - DIRECTOR MASTER | OGILVY - ROCIO MENA - INTERNATIONAL PROGRAMME DIRECTOR
11.30 - 12.00 DIGIPANEL: CX CUSTOMER EXPERIENCE EL NUEVO MUNDO DE LA EXPERIENCIA OMNICANAL: UN NUEVO ESCENARIO DE ADQUISICIÓN, CONVERSION Y RETENCIÓN DE CLIENTES.
MODERADO: DESIGNIT - CRISTINA BUSTILLO - BARCELONA DIRECTOR | Participación de: A PIECE OF PIE - PEDRO MILLET - SR BUSINESS INNOVATION CONSULTANT | KANTAR - ROSA PEÑA - BUSINESS DEVELOPMENT DIRECTOR | ROCASALVATELLA - JOSEP ABALLO - DIRECTOR DE TRANSFORMACION DIGITAL
12.00 GRACIAS POR VENIR!

Sponsors & Strategic Partners includes ...
Talkwalker

Talkwalker

Talkwalker is a listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure and promote their brand worldwide, across all communication channels.

Selligent Marketing Cloud

Selligent Marketing Cloud

PLATINUM SPONSOR

ESADE

ESADE

ACADEMIC PARTNER

RocaSalvatella

RocaSalvatella

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SPONSORSHIP

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