#DIGIWORDS S01E08 - PANEL INNOVACIÓN & TRANSFORMACIÓN EN MARKETING DIGITAL - MEDIA & ADVERTISINGCOMO LA IMPLEMENTACIÓN DE NUEVAS TECNOLOGIAS HA TRANSFORMADO LA INDUSTRIA PUBLICITARIA. Moderado por: ORBITAL ADS - ABEL PEÑA - VP BUSINESS DEVELOPMENT Participación de: HAVAS INTERNATIONAL SPAIN - ALEJANDRA LAREQUI - GLOBAL DIGITAL DIRECTOR | - NIELSEN - ANGELA LOPEZ - STRATEGIC INITIATIVES DIR | zeotap - IVAN MONTOTO - AGENCY & BRAND PARTNERSHIPS DIR | BRANDMANIC - LUIS SOLDEVILA - CEO
An executive with more than 22 years of professional experience in “Marketing & Digital” areas in multinational corporations.
I joined ESADE in 2010 as Corporate Marketing Director and developed my career at ESADE until my actual rol as a Corporate Director & Chief Digital Officer, leading the Digital Transformation process and being appointed as a member of the ESADE Executive Committee Board.
#BarcelonaTechCity International advisory board member, academic board member at #BarcelonaMarketingClubAssociation and shareholder of #OrainTechnologies a Fintech platform that combines Artificial Intelligence and IoT (Internet of Things) connecting users with machines through mobiles.
Public speaker and inspirational lecturer for executives on digital areas (digital strategy, digital transformation, digital marketing, eSports) and #inDIGITAL program director at ESADE (Marketing Management & Digital Transformation program) with over than 20 years of experience as a faculty for executives & corporations.
Born in Barcelona (Spain) in 1972 and I’ve lived in Philadelphia (US), Leeds (UK) and Gran Canaria (Canary Islands, Spain). I hold a degree in Industrial Engineering and a degree on Marketing, in a continuous Long Life Learning process in my main areas of interest, management, leadership and digital.
Love practicing sports like padel, beach tennis, soft racket and snowboard which I practice with friends, colleagues and my 2 sons.
More than 15 years managing multidisciplinary teams to develop innovation projects and leading the transformation of business models within organizations. Designing the Customer Experience strategy for service innovation, new products & business models.
Creating and managing omni-channel service ecosystems for loyalty programs & commercialization platforms with social CRM. Applying customer centered tools (Design Thinking) and agile methodologies for hypothesis-driven innovation (Customer Development, Value Proposition & Lean Startup). Developing co-creation processes with neuromarketing indicators: from emotional usability (Emoscope patent) to experience design.
Industries: Publishing & Media, Tourism, Health, FMCG, Telecom, Financial Services, Retail & Big Data analytics for CRM strategy.
As a Programme Director, I lead global strategic projects for leading FMCGs companies in the areas of innovation, communications and digital. Being responsible for the transversal delivery of the programmes, I manage a team of project managers and specialised experts across Europe, bringing together strategy and operational excellence to achieve success in line with measurable business objectives.
Ogilvy is a global agency providing brand strategy, advertising, customer engagement (Personalised Customer Experiences), commerce, public relations, influence and digital transformation services. It is part of the WPP Group present in 112 countries, with 130.000 employees and $63,8 billion revenue.
Gemma ValletDigital Business Director en &VOICE agency - Program Director master in Social Media & Digital Branding en La Salle Universities URL
Digital Strategy. eCommerce. Branding & marketing direction. Digital strategist and transformation project director for global brands, startups and e-Commerces such as Abertis Autopistas, Basi Group, Gucci Watches, IESE Business School, International Duty Free, La Salle URL BCN, AUDI, Skoda, VW Group.
International Experience: Barcelona, Brussels, Dubai, Dublin, Lisbon, London, Lyon, Madrid...
Specialities: eCommerce, digital marketing, media & communications strategy, innovation & media strategy, voice marketing, digital branding, social media, UX, digital transformation.
Ph.D for University of Barcelona UAB. eCommerce Master Degree for La Salle Universities.
Why people do what they do? I am constantly trying to answer this question so I can unveil the exact element that makes people switch their behaviors at any given moment and context.
If companies are human organizations built to solve human needs, my purpose is to leverage on key insights to build compelling strategies that drive results.
Love switching on light bulbs with people – working together with colleagues, clients, and end-users not to use market intelligence but to build intelligent markets.
Constantly learning, adapting and exploring opportunities.
Acompaño a empresas en la transformación y aceleración de su negocio gracias a la incorporación del factor digital y la experiencia de cliente en el centro de su estrategia. Durante los últimos años he trabajado con empresas de múltiples sectores en la definición e implementación de estrategias digitales, la mejora de la experiencia de cliente, la creación de estrategias omnicanales y la gestión del cambio cultural y organizativo para la incorporación de un mindset digital.
Como gran admirador del poder de la actitud, considero que resulta vital afrontar todos los retos con optimismo y desde una vertiente positiva. La colaboración y el trabajo en equipo son un aspecto indispensable para poder sentirme realizado en mi día a día.
Inicié mi carrera en consultoría en Deloitte llegando a posiciones de experience senior y realizando varios proyectos en el ámbito de estrategia y operaciones .
Soy licenciado en Ingeniería Industrial por la Universidad Politécnica de Catalunya y he completado mi formación realizando Máster en Dirección de Marketing en EAE y con la consecución de algunas certificaciones como Prince 2 e ITIL Foundations. Actualmente. combino mi puesto con el rol de profesor y mentor de proyectos en escuelas de negocio digital.
As a member of the Solution Consulting team, my job consists on making sure our partners (consulting and agency firms) and potential customers obtain a relevant, game-changing marketing automation cloud platform with Selligent Marketing Cloud. Some of my duties are helping partners on their whole adoption and sales cycle of the platform, preparing product proposals and RFP responses, managing and performing product pilots and demonstrations, planning and sizing implementation projects, providing consulting services and actively participating in marketing and sales processes, occasionally leading the sales process myself and supporting our Sales Reps day to day work.
During the last years and a half, I successfully had lead pre-sales tasks for accounts over 500K€, participated in the pre-sales process of over 15 closed accounts, acted as a sales manager for two closed accounts and provided support as sales in more than 10 other opportunities, managed the product relationship with over 15 partners and generated +20 leads on marketing events, presentations and conferences with audiences of more than 200 professionals. We have achieved our goals consistently.
Solution Consultant at Selligent Marketing Cloud